AaB has taken an important step towards a more modern and efficient guest experience in the club's VIP lounges. With easyrate, the Superliga club has gathered all relevant information in one place - on their custom easylink - which has both optimized workflows and significantly improved the guest experience.
Digitalization with impact
Previously, information about menus, match information and sponsor activities was shared via paper and manual processes. Now, VIP guests can instead scan an easyrate plate on arrival and access everything on a unified link. This has both reduced paper consumption and saved time for employees - but it has also had another, more visible effect:
Over 100% growth in usage in just six months.
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In the first match, AaB registered 165 scans.
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Six months later, the number had increased to 331.
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Guests quickly embraced the technology - and began to expect it.
Design, branding and recognition
A crucial part of the success came when AaB developed their very own design for the Easylink platform. The new layout, color choices and visual expression are completely in line with the club's identity and create a common thread throughout the guest experience.
The result? A significant increase in engagement and a platform that VIP guests not only use - but also recognize and associate with AaB.
A platform with potential
The unique thing about Easyrate is its flexibility. The club can customize content from match to match and highlight exactly what's important - whether it's the menu of the day, sponsor messages, fan activities or contact information.
With easyrate, AaB has gained more than just a tool - they have gained a direct channel to their VIP guests, supporting experience, branding and efficient operations.
